Even though after last season I swore I wouldn't watch Gordon Ramsay's, Hells Kitchen ever again, it seems as though they've found a way to draw my interest back in. While out for lunch today with my dad at a locally owned Richmond (Vancouver suburb) deli, I saw the headline in today's Vancouver Province. Yep, that's right. That a** h*le Gordon Ramsay is getting caught up in our Olympic fever, offering this seasons winner a Job at his Whister Araxi Restaurant during the 2 week event that's costing our city billions of dollars. Yes, I have mixed emotions on the Olympics as well as Hells Kitchen, but like a good little sheep I will likely pay attention to both.

There's nothing like a double dose of reality TV to put Vancouver and the 2010 Winter Olympics front and centre on the American radar screen.

With tourism down due to the worldwide recession, Vancouver and the fact it's hosting the Games next year are raising the city's profile with plugs galore on two enormously popular U.S. reality TV shows.

Last night, international super chef Gordon Ramsay returned for his sixth season of Hell's Kitchen, which will offer this year's top cook from the 16 contestants $250,000 and a job as head chef at Araxi Restaurant in Whistler during the 2010 Olympics.

Ramsay and crew shot some of the scenes at Araxi last January.

"We're really thrilled because it really helps to elevate British Columbia as a culinary destination," said Amber Sessions, travel media relations specialist with Tourism Vancouver. "And we're happy they're spreading the word about the 2010 Winter Olympics."

Whistler eats up Ramsay exposure